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VeryFirstTo

Be the very first to know about and have newly launching luxury products and experiences

  • Products
      • Fashion Accessories (Her)
      • Bags & Purses
      • Fashion Accessories (Him)
      • Gifts for Her
      • Gifts for Him
      • Health & Beauty (Her)
      • Health & Beauty (Him)
      • Home
      • Leisure
      • Tech & Gadgets
      • Alex Monroe — GOLD-PLATED FRITILLARY HOOK EARRINGS
      • Alex Monroe — GOLD-PLATED PROWLING FOX RING
      • Alexander McQueen — Bee crystal choker necklace
      • Alexander McQueen — BLACK AND WHITE MESH SKULL PRINT CHIFFON SCARF
      • Alexander McQueen — Logo Embossed Leather Tote
      • Ann Demeulemeester — METALLIC SILK CANVAS REVERSIBLE SCARF
      • Aurélie Bidermann — Brasil plaited chain necklace
      • By Malene Birger — LILLYS ACRYLLIC NECKLACE
      • Charlotte Olympia — Zodiac Pandora clutch
      • Christian Lacroix — BLACK FLAMENCO HEART PRINT SILK SCARF
      • Damir Doma — WOMEN’S BLINK BELT
      • Diane Von Furstenberg — Braden scarf
      • Diane Von Furstenberg — Hanover scarf
      • DKNY — LEATHER MONOCHROME BACKPACK WITH ZIP DETAIL
      • Dries Van Noten — WOMEN’S IMITATION REPTILE DOCUMENT HOLDER
      • Elise Dray — White diamond and white gold griffure ring
      • Givenchy — Madonna iPhone case
      • Givenchy — WOMEN’S WING STRASS RING
      • Isabel Marant — BLACK GEM CLUSTER BEAD BRACELET
      • Jil Sander — Leather box bag
      • Kenzo — Mock-croc wide bracelet
      • Kenzo — SILVER-PLATED ORANGE ENAMEL TIGER BRACELET
      • Lanvin — Art Deco crystal necklace
      • Lanvin — PVC waist belt
      • Lara Melchior — Bague II diamond & gold-plated ring
      • Lara Melchior — Double X diamond & gold-plated ring
      • Lily and Lionel — ANIMAL PRINT WATERMARKED COTTON BLEND SCARF
      • Maison Martin Margiela — Defile: Concave Contrast Panel Clutch
      • Maison Michel — Bibi Yoko hat
      • Marc by Marc Jacobs — JACOBS EXPLODED APOCALYPTIC KATIE BRACELET
      • Marc by Marc Jacobs — MBM3236 Henry Silver Stainless Steel Unisex Watch
      • Mary Katrantzou — MULTICOLOURED RODIZIO MODAL-BLEND SCARF
      • Mary Katrantzou — MULTICOLOURED TELEPORT PRINT SILK SCARF
      • MAWI — EXCLUSIVE CHAIN NECKLACE WITH MIDNIGHT TEARDROP GEMSTONES
      • Me and Kashmiere — RED CARIBBEAN DIGITAL PRINT CASHMERE SHAWL
      • Missoni — BLUE VERTICAL ZIG ZAG SCARF
      • Natalia Brilli — Bond wide leather cuff
      • Natalia Brilli — Karuta leather necklace
      • Natalia Brilli — Link leather choker necklace
      • Pamela Love — ROSE GOLD-PLATED MAIA LEAF NECKLACE
      • Prada — Deluxe Poeme D-frame sunglasses
      • RetroSuperFuture — PEACOCK RETRO LUCIA LIBERTY PRINT SUNGLASSES
      • Ruth Tomlinson — GOLD DOUBLE CLUSTER DIAMOND RING
      • Saint Laurent — Clous de Paris pyramid ring
      • Saint Laurent — Gold-toned tassel pendant necklace
      • Saint Laurent — Sac du Jour structured tote
      • Sophie Hulme — PANEL LEATHER BELT
      • Stella McCartney — Spot-print scarf
      • Susan Foster — Diamond slice & micro pave diamond necklace
      • Sveva — ORANGE VEGAS CRYSTAL NECKLACE
      • Swash — LILAC RING O ROSES FRINGE SCARF
      • The Kooples — Printed silk scarf
      • Tom Binns — TOM BINNS Electro necklace
      • Tom Ford — Alexander teardrop-frame sunglasses
      • Tom Ford — Jennifer grained-leather bag
      • Versace — PURPLE CIRCLE LEAF BAROQUE PRINT SILK SCARF
      • Weston — CALCITE SILK SCARF
      • 3.1 Philip Lim — Black Floral Mini Pashli Satchel
      • 3.1 Philip Lim — Pashli Black Embossed Leather Satchel
      • Alexander McQueen — Flower applique knuckleduster clutch
      • Alexander McQueen — Heroine leather shoulder bag
      • Alexander McQueen — Kingsland Tote Bag
      • Alexander McQueen — Logo Embossed Leather Tote
      • Ann Demeulemeester — WOMEN’S VITELLO LUCIDO BAG
      • Azzedine Alaïa — Laser-cut leather tote
      • Bill Amberg — Leather iPad® case
      • Bottega Veneta — Intrecciato woven fringe clutch
      • Burberry — The Blaze bag
      • Charlotte Olympia — Box office Pandora clutch
      • Charlotte Olympia — Zodiac Pandora clutch
      • Cherevichkiotvichki — WOMEN’S CROCODILE LEATHER STRAP BAG
      • Cherevichkiotvichki — WOMEN’S FLAP POCKET BAG
      • Chloe — Amelia lizard and leather chain-handle bag
      • Chloe — Marcie satchel
      • Christian Louboutin — Mina Spiked Clutch
      • Comme Des Garcons — STAR EMBOSSED LEATHER ZIP-TOP POUCH
      • DKNY — LEATHER MONOCHROME BACKPACK WITH ZIP DETAIL
      • Dolce & Gabbana — Flora raffia and beaded bag
      • Dries Van Noten — WOMEN’S IMITATION REPTILE DOCUMENT HOLDER
      • Fendi — Simply Shopping canvas tote
      • Fleet Ilya — WOMEN’S BULLET CLUTCH
      • Givenchy — Antigona Small Tote
      • Givenchy — Obsedia leather shoulder bag
      • Issey Miyake — Bao Bao Lucent shopper bag
      • Jérôme Dreyfuss — RAOUL BOX LEATHER BAG WITH TASSELS
      • Jil Sander — Fine Envelope Leather Clutch
      • Jil Sander — Fold down paper-bag clutch
      • Jil Sander — Leather box bag
      • Jil Sander — Nemo tri-colour leather clutch bag
      • Lanvin — Minaudiere hammered metal clutch
      • Maison Martin Margiela — Defile: Concave Contrast Panel Clutch
      • Maison Martin Margiela — LARGE ROUND LEATHER SHOULDER BAG
      • Mark Cross — Scottie bag
      • Proenza Schouler — PS1 Triangle-Print Faces medium satchel
      • Saint Laurent — Lulu mini shoulder bag
      • Saint Laurent — Sac du Jour structured tote
      • Sportsmax — Rubiera bag
      • Stella McCartney — Contrast-panel clutch
      • Stella McCartney — Falabella metallic-linen clutch
      • Tom Ford — Jennifer grained-leather bag
      • Victoria Beckham — Soft Victoria Bag
      • A.P.C. — MEN’S COIN HOLDER
      • A.P.C. — MEN’S RETROSUPERFUTURE SUNGLASSES
      • Alexander McQueen — BLACK DOT PRINT SNAKESKIN CARDHOLDER
      • Alexander McQueen — Claw and marble skull cufflinks
      • Alexander McQueen — Mini skull-print pocket square
      • Balenciaga — Leather studded wallet
      • Bill Amberg — Hunter leather rucksack
      • Bill Amberg — Leather iPad® case
      • Bottega Veneta — Square frame sunglasses
      • Bunney — IDENTITY CHAIN STERLING SILVER BANGLE
      • Bunney — STERLING SILVER ARIES ZODIAC BADGE
      • Carven — Porter collaboration bag
      • Casio — G-SHOCK WHITE GA-300-7AER WATCH
      • Givenchy — Madonna iPhone case
      • Kenzo — FLOWER PRINT CARD HOLDER
      • Komono — Fat Wizard speckled watch
      • Lanvin — Thick hexagon sunglasses
      • Lanvin — Tortoiseshell square-frame sunglasses
      • Lavin — MEN’S PYTHON AND SNAKE CARD HOLDER
      • Marc by Marc Jacobs — MBM3236 Henry Silver Stainless Steel Unisex Watch
      • Marwood — RED DIP DYE HOUNDSTOOTH PRINT SILK TIE
      • Mismo — Express canvas back pack
      • Mismo — Ocean Grey Nylon MS Explorer Weekend Bag
      • Missoni — Contrast Border Scarf
      • Mykita X Bernhard Willhel — BLACK DAISUKE SUNGLASSES
      • Nonnative — MEN’S WESTERN FLOWER BRACELET
      • Nonnative — MEN’S WESTERN FLOWER RING
      • Oliver Ruuger — NILE CROCODILE HANDLE UMBRELLA
      • Oliver Sweeney — Kiltie Dark Brown
      • Paul Smith — Interior Signature Stripe Billfold And Coin Wallet
      • R.T.CO — Iora 77 Sunglasses
      • Rake — Square end tie
      • RETROSUPERFUTURE® — SUPER Giaguaro Burnt Havana Sunglasses
      • The Cambridge Satchel Company & Christopher Shannon — Christopher Shannon contrast-coloured fringed satchel backpack
      • Tonino Lamborghini — Men’s Black Stainless Steel Spyder Chrono Watch
      • Tonino Lamborghini — Metropolitan - Stainless Steel Golden PVD Plated Men’s Watch
      • Troubadour — LEATHER DAY BAG
      • Wongsam Design — Dinosaur Bone Igaunodon Oval Cufflinks
      • Alex Monroe — GOLD-PLATED FRITILLARY HOOK EARRINGS
      • Alex Monroe — GOLD-PLATED PROWLING FOX RING
      • Alexander McQueen — Bee crystal choker necklace
      • Alexander McQueen — BLACK AND WHITE MESH SKULL PRINT CHIFFON SCARF
      • Alexander McQueen — Flower applique knuckleduster clutch
      • Atelier Poltrona Frau — Genuine Leather Jewelry Box
      • Aurélie Bidermann — Brasil plaited chain necklace
      • Christian Lacroix — BLACK FLAMENCO HEART PRINT SILK SCARF
      • Diane Von Furstenberg — Braden scarf
      • Dolce & Gabbana — Flora raffia and beaded bag
      • Elise Dray — White diamond and white gold griffure ring
      • Givenchy — Madonna iPhone case
      • Givenchy — WOMEN’S WING STRASS RING
      • Isabel Marant — BLACK GEM CLUSTER BEAD BRACELET
      • Jean Paul Gautier — Classique Belle en Corset 20th Anniversary Edition Eau de Toilette
      • Jil Sander — Fold down paper-bag clutch
      • Jovoy Paris — QU’ON LEUR DONNE DE LA BRIOCHE SCENTED CANDLE
      • Kenzo — FLOWER PRINT CARD HOLDER
      • Lara Melchior — Bague II diamond & gold-plated ring
      • Lily and Lionel — ANIMAL PRINT WATERMARKED COTTON BLEND SCARF
      • Mary Katrantzou — MULTICOLOURED TELEPORT PRINT SILK SCARF
      • MAWI — EXCLUSIVE CHAIN NECKLACE WITH MIDNIGHT TEARDROP GEMSTONES
      • Molton Brown — Patchouli & Saffron Candle with Exclusive Giles Deacon Snuff Lid
      • Pamela Love — ROSE GOLD-PLATED MAIA LEAF NECKLACE
      • Prada — Deluxe Poeme D-frame sunglasses
      • Ruth Tomlinson — GOLD DOUBLE CLUSTER DIAMOND RING
      • Saint Laurent — Clous de Paris pyramid ring
      • Susan Foster — Diamond slice & micro pave diamond necklace
      • The Kooples — Printed silk scarf
      • Tom Binns — TOM BINNS Electro necklace
      • Tom Ford — Alexander teardrop-frame sunglasses
      • Versace — PURPLE CIRCLE LEAF BAROQUE PRINT SILK SCARF
      • A.P.C. — MEN’S RETROSUPERFUTURE SUNGLASSES
      • Alexander McQueen — BLACK DOT PRINT SNAKESKIN CARDHOLDER
      • Alexander McQueen — Claw and marble skull cufflinks
      • Azzedine Alaïa — Laser-cut leather tote
      • Balenciaga — Leather studded wallet
      • Bill Amberg — Hunter leather rucksack
      • Bill Amberg — Leather iPad® case
      • Bottega Veneta — Square frame sunglasses
      • Bunney — IDENTITY CHAIN STERLING SILVER BANGLE
      • Bunney — STERLING SILVER ARIES ZODIAC BADGE
      • Casio — G-SHOCK WHITE GA-300-7AER WATCH
      • Givenchy — Madonna iPhone case
      • Lavin — MEN’S PYTHON AND SNAKE CARD HOLDER
      • Maison Francis Kurkdjian — AMYRIS HOMME EAU DE TOILETTE 70ML
      • Marwood — RED DIP DYE HOUNDSTOOTH PRINT SILK TIE
      • Mismo — Express canvas back pack
      • Mykita X Bernhard Willhel — BLACK DAISUKE SUNGLASSES
      • Nonnative — MEN’S WESTERN FLOWER BRACELET
      • Nonnative — MEN’S WESTERN FLOWER RING
      • Rake — Square end tie
      • Tonino Lamborghini — Metropolitan - Stainless Steel Golden PVD Plated Men’s Watch
      • Wongsam Design — Dinosaur Bone Igaunodon Oval Cufflinks
      • 111 Skin — Celestial Black Diamond Night Cream
      • Acqua di Parma — Acqua Nobile Magnolia Eau de Toilette Spray
      • Balenciaga — Paris L’eau Rose Eau de Toilette
      • Carven — Carven Le Parfum
      • Chloe — Eau de Parfum
      • Gucci — Guilty Black Pour Femme Eau de Toilette
      • Guerlain — Orchidee Imperial Treatment
      • Guerlain — Super Aqua Eye Serum
      • Jean Paul Gautier — Classique Belle en Corset 20th Anniversary Edition Eau de Toilette
      • La Prairie — Cellular Power Serum
      • Molton Brown — Navigations Through Scent - Mahina
      • Peccato Originale — INIEZIONE DI MORFINA PARFUM
      • Penhaligon's — Douro Eau de Portugal cologne 100ml
      • Penhaligon's — Zizonia eau de toilette
      • Prada — Candy L’Eau eau de toilette
      • Robert Piguet — Knightsbridge De Robert Piguet
      • Rodial — Bee Venom Eye, 30ml
      • Selexir — PEACE BALM
      • Sepai — Basic: Nutritive+ instant mask
      • Tom Ford — Sahara Noir eau de parfum spray 50ml
      • Tom Ford — Summer Collection 2013 Skin Illuminator
      • Touché By Flavien — Cell Regeneration Moisturiser
      • Yves Saint Laurent — Majestic Rose
      • Yves Saint Laurent — Touche Éclat Collector Edition
      • Lancome — Rénergie Multi-Lift Plasma Serum
      • Maison Francis Kurkdjian — AMYRIS HOMME EAU DE TOILETTE 70ML
      • Mismo — Mustard Yellow MS Groom Wash Bag
      • Molton Brown — Navigations Through Scent - Mahina
      • Peccato Originale — INIEZIONE DI MORFINA PARFUM
      • Versace — Eros Eau De Toilette
      • Atelier Poltrona Frau — Genuine Leather Jewelry Box
      • Christian Lacroix — Butterfly Parade Opalin Cushion
      • Cire Trudon — Yaz Bukey Scented Candle
      • De'Longhi — Scultura Kettle
      • DL & CO — Mini Apple and Pear Crystal Set
      • Jovoy Paris — QU’ON LEUR DONNE DE LA BRIOCHE SCENTED CANDLE
      • Jovoy Paris — QU’ON LEUR DONNE DE LA BRIOCHE SCENTED CANDLE WITH GLASS JAR
      • KitchenAid — Artisan two-slot toaster
      • LSA — Inza vase
      • Molton Brown — Patchouli & Saffron Candle with Exclusive Giles Deacon Snuff Lid
      • One World — Small glass cloche with rope handle
      • Our Exquisite Corpse — GIRAFFE
      • Paul Blomkamp — WORLD EXCLUSIVE: LARGEST EVER MANDELA PORTRAIT
      • Skitsch — Wood Table Lamp
      • Mismo — Mustard Yellow MS Groom Wash Bag
      • Paul Blomkamp — WORLD EXCLUSIVE: LARGEST EVER MANDELA PORTRAIT
      • BioLite — CAMP FIRE CHARGER
      • BlackBerry — BlackBerry Q10 smartphone
      • Frends — LAYLA GOLD HEADPHONES
      • Samsung — 85” Series 9 Ultra High Definition LED TV
      • Samsung — Galaxy S4
      • Sony — Xperia SP
      • TomTom — RIDER
  • Experiences
      • Never done before
      • Theatre
      • Travel
      • Hotels
      • Hurlingham Travel — EVERY WORLD HERITAGE SITE IN ONE HOLIDAY
      • VeryFirstTo — A DIFFERENT SUPERCAR EVERY WEEK
      • VeryFirstTo — DECLARE YOUR LOVE ON FILM
      • VeryFirstTo — WAKE UP TO OVER A MILLION ROSE PETALS
      • VeryFirstTo — Your Own Marriage Proposal TV Ad
      • Noel Coward Theatre — A Midsummer Night’s Dream
      • Noel Coward Theatre — The Cripple of Inishmaan
      • SXC — SPACE TRAVEL
      • Launching soon

  • Exclusive Events
    • We are constantly providing opportunities to attend exclusive events - invariable specially bespoke for our members.. These include pre-launch events for: restaurants, galleries. hotels, bars, and clubs; as well as entry to prestigious one-off events.

      • 21.05.13 NEW @ CAFÉ ROYAL + COMP CHAMPAGNE

      NEW @ CAFÉ ROYAL + COMP CHAMPAGNE

      Celebrate Chelsea Flower Show in the Ten Room at Café Royal hotel from Tuesday 21 May – Sunday 26 May 2013

      Enjoy a floral installation created by renowned florist, Jamie Aston, while dining on a delectable menu featuring edible flowers.

  • Gold Membership
    • Enjoy the wonderful benefits of Gold Membership for £50.00

      Gold Members receive the VeryFirstTo Know newsletter and alerts a day ahead of all other members. This means that you have first opportunity to buy products, and book events and venues.

      There are also a number of events and products that are only available to Gold Members.

      Gold Membership costs just £50.00 per year, Read More.

      Sign up

All Experiences

  • EVERY WORLD HERITAGE SITE IN ONE HOLIDAY
    EVERY WORLD HERITAGE SITE IN ONE HOLIDAY

    VeryFirstTo exclusive: the most spectacular, never done before journey, visiting every World Heritage site. The two year trip features visits to the 962* places that the World Heritage Committee considers as having outstanding universal cultural and natural value.

    Destinations on The Ultimate Journey include: The sensational Taj Mahal in India; Cambodia’s exotic Angkor temples; the Great Pyramids in Egypt and Peru’s Machu Picchu sitting 8.000 ft above sea level.

    £990,000

    subject to availability

    Contact
    Hurlingham Travel

  • A DIFFERENT SUPERCAR EVERY WEEK
    A DIFFERENT SUPERCAR EVERY WEEK

    The car lover’s dream year: a spectacular and never done before opportunity of driving a different supercar every week for the duration of a year. This tantalising scenario for any motoring enthusiast features legendary marques including: Aston Martin; Bugatti; Bentley; Ferrari; Lamborghini; Lotus; Maserati; McClaren; Porsche and TVR.

    £245,900

    subject to availability

    Contact
    VeryFirstTo

  • DECLARE YOUR LOVE ON FILM
    DECLARE YOUR LOVE ON FILM

    An exclusive opportunity to have the highly original and romantic gesture of a bespoke film dedicated to your loved one. An award winning copywriter (founder of The Copy Course and ex Saatchi & Saatchi writer) will assist you in writing a script, and the film will be directed and produced by Film Maker Olly Ginelli. The 2 minute film will be posted on Youtube.

    subject to availability

    Contact
    VeryFirstTo

  • WAKE UP TO OVER A MILLION ROSE PETALS
    WAKE UP TO OVER A MILLION ROSE PETALS

    The ultimate romantic gift! Arrange for your loved one to wake up to the magnificent vision of over a million fresh rose petals covering the front and back garden.

    Not only will the view be truly remarkable but the air should be fragrant with the smell of roses.

    £70,000

    subject to availability

    Contact
    VeryFirstTo

  • Your Own Marriage Proposal TV Ad
    Your Own Marriage Proposal TV Ad

    Be the very first to star in your own marriage proposal commercial on national TV.

    You will feature in a specially crafted 30-second commercial which will convey your marriage proposal in creative, personalised and sensational fashion. It will be aired to your loved one (and hundreds of thousands of viewers) on a suitable date to be agreed upon.

    £135,000

    subject to availability

    Contact
    VeryFirstTo

  • SPACE TRAVEL
    SPACE TRAVEL

    Gold Members Only
    Become an official astronaut and join the most exclusive club in the world. Only you and the pilot will fly in the revolutionary shuttle the Lynx II as high as 103km where you will experience the Life changing experience of looking at the world beneath.

    $105,000

    subject to availability

    You must be a Gold Member to Purchase.

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  • Never done before (5)
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Venues

  • Noel Coward Theatre (2)
Raising funds to support The Prince's Trust

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© VeryFirstTo Limited.

VeryFirstTo Luxforecast

VeryFirstTo Luxforecast is the industry's quarterly survey of the most eagerly anticipated luxury launches. The launches are judged by a panel of Connoisseurs comprising of respected influencers and arbiters of taste.

The panel includes: Joan Burstein CBE (Co-founder of Browns); Gurinder Chadha OBE (Director and Producer); Professor Wendy Dagworthy (Royal College of Art’s Head of Fashion); Giles Deacon (Fashion Designer); Nadav Kander (Photographer); Sir John Hegarty (Founder. Creative. BBH); Luke Johnson (Chairman of Royal Society of Arts); Bip Ling (Blogger; presenter and DJ) and Michael Ward (Managing Director of Harrods).

Connoisseurs

Poppy Delevingne

Poppy Delevingne
Model and British Fashion Council ambassador

VeryFirstTo Awards

The coveted VeryFirstTo Awards are awarded to the very most eagerly anticipated luxury launches. The Awards are earned by products and experiences which score highest in the VeryFirstTo Luxforecast judged by a panel of Connoisseurs comprising of respected influencers and arbiters of taste. Categories include: Best of Spring 2013, Fashion accessories, Health & Beauty, Home, Leisure, Tech, Venues

Results will be seen here.

  • Issue 16.05.13
  • Issue 12.04.13
  • Issue 14.03.13
  • Issue 14.02.13
  • Issue 17.01.13
  • Issue 09.01.13
  • Issue 03.01.13
  • Issue 20.12.12
  • Issue 13.12.12
  • Issue 06.12.12
  • Issue 29.11.12
  • Issue 22.11.12
  • Issue 15.11.12
  • Issue 08.11.12
  • Issue 15.10.12
  • Issue 08.10.12
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Blown Away

She famously wore couture to breakfast, was a muse to milliner Philip Treacy and championed the late, great Alexander McQueen – breaking and redefining the fashion rules with her eccentric style.  So, it comes as no surprise that six years after her tragic suicide, Isabella Blow’s maverick style should be honoured for all to enjoy in a major exhibition.

‘Isabella Blow: Fashion Galore!’ at London’s Somerset House...

VeryFirstTo In the Media

See the latest coverage of VeryFirstTo in The Evening Standard; The Telegraph; Mail Online; The Mail; Metro; The Sunday Times; The Financial Times; Time; Stylist; ShortList; Washington Post; Huffington Post; and other publications