Introducing VeryFirstTo

VeryFirstTo is an unprecedented service that enables individuals to be the first to know about, and have, newly launching luxury products and experiences. It also informs members of exciting impending launches.


The most prestigious newly launching products are announced on VeryFirstTo and made available to our members. From tablets to watches, bags to cars, and jewellery to mobiles; you'll be the first to be informed, and have the opportunity to buy them.

Thanks to our special relationships with numerous brands and our rigorous research, we have the most comprehensive information and offerings of newly launching luxury items across a wide spectrum of products categories.


We are constantly providing opportunities to attend exclusive events. These include launch events for: restaurants, galleries, hotels, bars, and clubs; as well as entry to prestigious one-off events.

We also provide the opportunity to attend newly launched: restaurants, galleries, plays, exhibitions and cultural events.


Our selection of items featured on the site is inspired by the results of the VeryFirstTo Luxforecast - the luxury industry's quarterly survey of the most eagerly anticipated launches. The launches are judged by a panel of Connoisseurs comprising of respected influencers and arbiters of taste. The panel includes: Joan Burstein CBE (Co-founder of Browns); Gurinder Chadha OBE (Director and Producer); Professor Wendy Dagworthy (Royal College of Art’s Head of Fashion); Giles Deacon (Fashion Designer); Nadav Kander (Photographer); Sir John Hegarty (Founder. Creative. BBH); Luke Johnson (Chairman of Royal Society of Arts); Bip Ling (Blogger; presenter and DJ) and Michael Ward (Managing Director of Harrods).

The highest scoring luxury launches receive coveted VeryFirstTo Awards.

VeryFirstTo Know

VeryFirstTo Know magazine highlights many of the most exciting forthcoming luxury launches. It is an ongoing valuable source of information, regularly emailed to members.